Curved or straight? Choose once, choose right.
Curved heated towel rails are quietly disappearing from UK bathrooms, and there is a good reason why. This guide compares curved and straight towel radiators honestly, then helps you pick the right finish and the right heating type.
The real differences between curved and straight.
A curved towel rail, sometimes called a bow-fronted towel radiator, has horizontal bars that arc gently outwards from the wall. A straight towel rail, also called a flat towel rail, keeps every bar in a single flat plane. That one design decision changes how the rail performs in four practical ways.
Drying speed. A towel dries fastest when it sits in full contact with warm metal. On a straight ladder rail the towel lies flat and tight against every bar, so heat transfers along the whole width of the fabric. On a curved heated towel rail the towel only really touches the apex of the curve and drapes away from the bars either side of it, so drying is slower and less even.
Projection. Because the bars bow outwards, a curved towel radiator projects further into the room than the equivalent straight model. In a compact bathroom, cloakroom or en-suite, that extra depth is exactly where elbows, hips and door swings want to be. A flat rail hugs the wall.
Cleaning. The varying gap behind curved bars collects dust in a way that is awkward to reach. Straight bars leave one consistent, easy gap.
Price. Forming a smooth, consistent bow in steel tube is an extra manufacturing step, so curved towel rails have always cost more to make and to buy than straight rails of the same size and output. You pay extra for a shape that dries towels less well.

The industry picked a side. So did we.
Over the last decade UK manufacturers have steadily dropped curved profiles, and searches for curved towel rails now mostly lead to discontinued pages. Our own curved Bray range was retired for the same reasons: it cost more, dried slower and suited fewer bathrooms.
The straight Bray is its direct replacement. It is built from the same 1.5mm steel tube, noticeably thicker than the average budget towel warmer, in the same classic grouped-bar ladder layout, and it comes in chrome, white, black and anthracite with electric, dual fuel and central heating versions. If you were shopping for a curved chrome towel rail or a curved electric towel rail, the straight Bray in the matching finish and heating type is the like-for-like swap. You can read the full story of the range, compare every model and check sizing advice in our Bray heated towel rails guide, or browse the Bray collection directly.
Straight rails also start cheaper. The Bray straight white electric towel rail is £65.10, which makes it one of the most affordable ways to get warm, dry towels without touching your plumbing. If you are hunting for cheap towel rails that are still made from proper 1.5mm steel, that is the place to start.
Chrome, white, black, anthracite or brass.
Finish is the choice you will look at every day, so it deserves as much thought as size or wattage. Here is how the five finishes compare, with a real rail to anchor each one.
The bathroom classic.
A chrome towel rail suits every era of bathroom and matches most taps and showers, which is why chrome bathroom towel radiators remain the biggest sellers in the UK. The mirror surface shows water spots more than matt finishes, but wipes clean in seconds. Try the Sulby Dry polished chrome electric towel rail at £162.00, a stainless steel rail with WiFi thermostat and timer, or the Greeba polished electric towel rail at £153.00.
Quiet and budget-friendly.
Gloss white blends into white walls and tiles, making the room feel bigger and the rail almost invisible. White is also usually the cheapest finish: the Bray straight white electric rail is just £65.10. A good pick for rentals, cloakrooms and anywhere the towels, not the radiator, should be the feature.
The modern statement.
Black bathroom towel radiators give sharp contrast against light tiles, like the Sulby Dry black electric towel rail at £153.00. Anthracite towel rails offer a softer dark grey that hides water marks well: the Bray anthracite electric is £151.00 and the central heating version just £95.00. If you are searching for grey towel rails, anthracite is the shade you mean.
Warm metallic luxury.
Brushed brass gold pairs beautifully with the brass taps and shower fittings now common in high-end bathrooms. The Greeba brushed brass gold electric towel rail and the Alpine brushed brass gold are both £166.00, each 500mm wide with thermostat, timer and WiFi control.
Electric, dual fuel or central heating?
No plumbing at all.
An electric heated towel rail runs independently of your boiler, so you get warm towels in summer and in homes with no wet central heating at all. There is no plumbing: a qualified electrician connects it to a fused spur. Most of our electric rails come with thermostat and timer, and several offer WiFi app control for scheduling from your phone.
Best of both seasons.
A dual fuel towel rail connects to the central heating and also carries an electric element. In winter it heats with the house; in summer you switch to the element and still dry towels without firing the boiler. The Bray anthracite dual fuel at £151.00 is a typical example.
Plumbed in, boiler-led.
A central heating towel rail plumbs into your existing system like any other radiator and heats whenever the boiler runs. It is the simplest and cheapest option if your bathroom already has a heating loop: the Bray straight anthracite central heating rail is £95.00.
An honest word if your heart is set on a bow front.
We will not pretend to stock what we do not. We no longer sell curved heated towel rails, and we would rather tell you that plainly than sell you the wrong thing.
Before you keep hunting, it is worth asking why you wanted curved. If it was to soften a traditional bathroom, a chrome straight ladder rail with round tubes, like the Bray or the Greeba, gives the same classic look without the projection or the slower drying. If you were simply replacing an old curved rail, the straight version in the same width will almost always fit the existing wall space, though pipe centres differ, so check before ordering a central heating model. And if only a curved profile will do, call us on 01325 717 899: we keep track of what is genuinely available in the wider market and will give you honest advice on current alternatives, even when the answer is not one of our own products.
Before you buy.
Are curved towel rails better than straight?
In almost every practical way, no. Straight rails hold towels flat against every bar so they dry faster, they project less into the room, they are easier to clean behind and they cost less to make. The only advantage of a curved towel radiator is the look, and a round-tube straight ladder rail achieves a similar softness without the downsides.
Do you still sell curved heated towel rails?
No. Our curved Bray range was retired and the straight Bray, made from the same 1.5mm steel in chrome, white, black and anthracite, is its direct replacement. If you specifically need a curved profile, call 01325 717 899 and we will advise honestly on current alternatives.
What is the difference between a towel rail, a towel warmer and a towel radiator?
Nothing meaningful: they are three names for the same product, a wall-mounted ladder of heated bars that dries towels and warms the room. A towel rack for a radiator is different: that is an unheated accessory that hangs on an existing radiator, and it dries towels far less effectively than a dedicated heated rail.
Can a heated towel rail heat the whole bathroom?
Yes, if sized correctly. A useful rule of thumb is around 80W of output per square metre of floor area. A compact rail suits towel drying in a cloakroom or en-suite, while taller models work like a conventional radiator and can heat a typical bathroom on their own.
Who can install an electric towel rail?
A qualified electrician should connect an electric rail to a fused spur in line with BS 7671 wiring regulations and Part P of the Building Regulations, respecting bathroom IP zones. There is no plumbing on a purely electric model. Dual fuel and central heating rails also need a plumber or heating engineer.
Is delivery free?
Yes. Free next working day delivery applies to mainland UK and Isle of Man orders. Call 01325 717 899 for delivery to other areas or for help choosing the right rail.
Straight answer: buy straight.
Every heated towel rail we sell, in chrome, white, black, anthracite and brushed brass, with electric, dual fuel and central heating options. Free next working day delivery to mainland UK and Isle of Man.
Shop All Heated Towel RailsMore help deciding? Browse all our buying guides, including Portable Electric Heaters: A Buyer’s Guide and What Size Electric Heater Do I Need? Wattage by Room Size.